World's best aftertaste in one flavorful brand platform

Graduation project - Brand platform
The short version is: Eating too much meat is bad for the planet and your health. While skipping meat altogether works for some, it isn’t an option for the majority. Smacker was created to make it easy to do the right thing. Too many people are walking around feeling guilty about what they do, and that just seems like a waste of good energy! Smacker want you to get energized and excited about what’s to come. Yes, the choices we make today will echo long after we’re gone. But this also means that we can make a difference. Smacker is based on the idea of nutritious flavors that are good for you. Great food doesn't leave a bitter aftertaste, and that’s why Smacker aims to create the worlds best aftertaste! For the people and the planet.
Project Overview
This was a graduation project at Berghs School of Communication. Our group created a brand platform from the ground up, including color schemes, a manifesto, and the name: SMACKER. With this strategy-based brand platform, SMACKER mince  products now have a foundation to build upon.
Brief
Our team was given the task to put hybrid mince on the map and create a strong brand presence for Tröskarehus ABs new product, a hybrid mince made of 30% meat and 70% vegetables.
My Contributions
In this project, I was given the opportunity to be a part of the process building a brand platform, which means both brand strategy and brand design.
Team
Enzo Cavazza, Public Relations
Adina Gidoff, Growth Marketing
Oscar Larsson, Copywriter
Emma Seleskog, Digital Design & Strategy
Emelie Sturk, Communication Design
Amanda Torres, Strategic Communication
Delaney Wessel, Production Management
"I have said this before, but now you also have it in print: you are the best group I have ever supervised. Your group's cohesion and engagement are unlike anything I have seen before, and it is this that makes me believe in a brighter and better future for our industry. I am completely blown away and full of admiration for what you have managed to accomplish in just five weeks. It is magically good, down to the smallest detail, and I could not be prouder."

- Johanna Karlsson (Creative Director and our mentor during the graduation project)