The short version is: Eating too much meat is bad for the planet and your health. While skipping meat altogether works for some, it isn’t an option for the majority. Smacker was created to make it easy to do the right thing. Too many people are walking around feeling guilty about what they do, and that just seems like a waste of good energy! Smacker want you to get energized and excited about what’s to come. Yes, the choices we make today will echo long after we’re gone. But this also means that we can make a difference. Smacker is based on the idea of nutritious flavors that are good for you. Great food doesn't leave a bitter aftertaste, and that’s why Smacker aims to create the worlds best aftertaste! For the people and the planet.