Logotype
The logotype is a fundamental element in communicating the brand and it reflects the ambiance of Bryngfjordens operations, characterized by Bryngfjordsbacken, the golf course, and the Klarälven river. These three elements are mirrored in the three fields of the logo's design. The lettermark below emphasizes the brand's name and contributes to a distinct visual identity. The logo comes in several variations; the primary logo is multicolored and should be used in most contexts. Secondary logos complement the visual communication when needed.
Color palette
The colors consist of three primary shades found in the logo. The red color represents the mountains and Bryngfjordsbacken, the green color symbolizes the grass and the golf course, and the blue color represents water and the Klarälven river. These three primary colors evoke a sense of our operations and can be combined with the secondary colors that complement the three main shades.
Typography
The fonts used across all communication platforms are Avenir Black for headings and numbering - a classic, distinctive, and visible typeface. This font is complemented by the softer Garamond, a serif typeface for enhanced readability. Garamond is intended for body text and subheadings. Avenir Roman is used for smaller text elements such as captions. Together, these three typefaces are to establish a consistent visual communication.
Imagery & pattern
Bryngfjordens visual communication is heavily influenced by the imagery. Therefore, it is crucial that a consistent visual language is maintained. The images intended to communicate the brand include environmental shots, preferably depicting people enjoying golf and having a good time. The images should be relatively bright with a warm and green tone, similar to the example images. The graphic elements utilized consist of symbols or simple images of objects found on the course or representing aspects of the operations. For instance, a flag and trophy symbolizing competition or golf clubs representing training or the shop. These symbols should be depicted in our color palette and used sparingly to complement content as needed.
